In April, the Ford Fusion paced the share performance. Fusion sales totaled 18,321, a record for any month. April was the first full month of sales for the redesigned 2010 model and the new Fusion Hybrid version, and April is believed to be the first month that Fusion was among the top three-selling mid-size sedans. Recent independent studies rate Fusion and the Mercury Milan – the most fuel-efficient mid-size sedans in America – as having the best predicted reliability among all mid-size sedans.

“We continue to operate in a very challenging economic and competitive environment,” said Ken Czubay, Ford vice president, Sales and Marketing. “Especially given this external environment, we’re very encouraged by the consumer response to our new mid-size sedans.”

“Sales of the 2010 Ford Fusion, Mercury Milan, Lincoln MKZ and hybrid versions exceeded our plan and customers also are equipping our new products with levels of content and features that are higher than we expected,” he added. “This suggests consumers view our high-quality, fuel-efficient new products as offering outstanding value.”

The new Fusion Hybrid is one of four hybrid models offered by Ford. Hybrid models also are offered in the Mercury Milan mid-size sedan and the Ford Escape and Mercury Mariner small utility vehicles. All Ford hybrid models are the most fuel-efficient vehicles in their class, and the Ford Escape and Ford Fusion recently were named to Kelley Blue Book’s list of Top 10 Green Cars. In April, combined sales of all hybrid models totaled 2,299, up 21 percent versus a year ago.

Other new Ford products contributed to the retail share performance, including the new F-150 pickup, America’s best-selling vehicle, and Ford Flex, the distinctively styled crossover utility that had its best sales month ever (3,190).

Growing awareness and consideration of Ford and its high-quality, fuel-efficient products are starting to take hold. Plus, through June 1, Ford is offering consumers additional reasons to “Drive one.”

The Ford Advantage Plan offers payment protection up to 12 months for up to $700 per month on any new Ford, Lincoln or Mercury vehicle if a customer loses his or her job. Plus, 0 percent financing from Ford Motor Credit is available on select vehicles.

On Tuesday, April 28, Ford launched a community engagement phase of the Ford Advantage Plan. Through June 1, Ford will donate $20 to Susan G. Komen for the Cure for every test drive taken at a participating Ford, Lincoln and Mercury dealership to Komen – up to $1 million. That amount could grow even higher as more than a thousand dealers around the country are joining in to match the company’s donation. During the past 15 years, Ford has contributed more than $100 million to the fight against breast cancer.

Ford, Lincoln and Mercury sales totaled 129,898, down 31 percent compared with April 2008. Retail sales were down 32 percent compared with a year ago and fleet sales were down 30 percent.

The 1,000-mile mark was achieved with the Fusion Hybrid 1,000-Mile Challenge team leader and NASCAR driver, Carl Edwards, behind the wheel. Other team members include world-record breaking hypermiler Wayne Gerdes and several Ford hybrid engineers.

The 1,000-Mile Challenge started at 8:15 a.m. on Saturday, April 25, from Mount Vernon, Va., and is expected to end on Tuesday, April 28 in Washington, D.C.

A regular production version of the Fusion Hybrid – the most fuel efficient mid-sized sedan in America – delivered over 80 miles per gallon over the course of 47 hours of continuous driving. The team will continue to drive until the fuel tank is depleted.

The vehicle is being put to the test to demonstrate Ford’s commitment to be the best, or amongst the best, in fuel economy in every vehicle segment in which it competes and to raise funds for the Juvenile Diabetes Research Foundation in the process.

As part of the event, the team is conducting clinics for media and customers in the Fusion Hybrid, providing interviews and vehicle demonstrations on how simple techniques can make a significant difference to real world fuel economy numbers. The team also is uploading regular images and video of the challenge to YouTube, Flickr, Facebook, Twitter, and www.media.ford.com.

Mileage-maximizing techniques that the Ford team used and recommend to consumers include:

• Slowing down and maintaining even throttle pressure
• Gradually accelerating and smoothly braking
• Maintaining a safe distance between vehicles and anticipating traffic conditions
• Coasting up to red lights and stop signs to avoid fuel waste and brake wear
• Minimize use of heater and air conditioning to reduce the load on the engine
• Close windows at high speeds to reduce aerodynamic drag
• Applying the “Pulse and Glide” technique while maintaining the flow of traffic
• Minimize excessive engine workload by using the vehicle’s kinetic forward motion to climb hills, and use downhill momentum to build speed
• Avoiding bumps and potholes that can reduce momentum

“The crash was like a war scene. By the time it was over the hood was smashed in, the mirrors were ripped from the doors and the windshield was shattered, but the interior of the car wasn’t affected whatsoever. And the car was still running and not leaking fluid. Not even the tires were deflated. Everyone who came to the scene asked ‘what kind of car is this?’ because they couldn’t believe it was possible to walk away from such a crash.”

You can read the whole story at WoodTV.

Buyers of a new 2010 Fusion Hybrid or Mercury Milan Hybrid this year will qualify for the $3,400 tax credit, the highest credit amount ever offered for hybrids purchased or placed in service after Dec. 31, 2005. The Ford Escape and Mercury Mariner Hybrid, the most fuel-efficient SUVs in America, continue to qualify for a $3,000 tax credit, the highest available tax credit of all hybrids on the road today.

Fusion Hybrid’s class-leading 41 mpg rating in the city and 36 mpg on the highway, which tops the Toyota Camry Hybrid by 8 mpg in the city and 2 mpg on the highway, helped Fusion garner the significant credit amount, which is based on a vehicle’s potential fuel efficiency. Stacked together, Fusion’s fuel savings and tax incentive can help significantly offset the premium to the customer for hybrid-electric technology over a conventional gasoline-powered vehicle.

“Hybrids are an important part of our strategy to deliver the best or among the best fuel economy with all of our new products, and the Fusion and Milan Hybrids have set the pace for the company, as well as our competitors,” said Derrick Kuzak, group vice president, Global Product Development. “We’re glad to see our government help promote these advanced, clean fuel-efficient vehicles to the consumer.”

Technological innovation, like the development of Ford’s hybrid systems, is a core value as the company drives for leadership in quality, safety, fuel efficiency and in-car connectivity. A new study this week by The Patent Board™ – the world’s leading patent analyst – found that Ford outperformed all other automakers in the quality and significance of its technology patents. The 2010 Fusion, Milan and their respective hybrid models set new standards for technology innovation with 119 U.S. patents.

Hybrid Hot Sheet
To deliver 700-plus miles on a single tank of gas, Fusion Hybrid travels up to 47 miles per hour in pure electric mode, faster than the Camry and all other hybrids currently on the road. In addition, the system’s Intake Variable Cam Timing (i-VCT) allows the hybrid to more seamlessly transition from gas to electric mode and vice-versa, delivering a near imperceptible hybrid driving experience to the customer.

Other advanced hybrid systems that contribute to Fusion’s fuel-economy leadership include:
• A smaller, lighter nickel-metal hydride battery, which produces 20 percent more power than Ford’s previous hybrid system.
• An enhanced electronic throttle control, which reduces airflow on shutdowns, reducing fueling needs on restarts.
• A regenerative brake system that recovers and stores nearly 94 percent of energy normally lost through friction in braking.

The 2010 Fusion Hybrid also debuts Ford’s SmartGauge with EcoGuide, a unique instrument cluster that helps coach drivers on how to optimize the fuel efficiency of their vehicles.

Ford’s Growing Hybrid Fleet
The 2010 Fusion and Milan Hybrids join the Ford Escape and Mercury Mariner Hybrids, doubling the company’s hybrid product offerings and volume.

The 2009 Escape and Mariner Hybrid FWD models qualify for a $3,000 tax credit; 4WD models $1,950. Owners of previous model-year Escape and Mariner hybrid models may also qualify for varying credit amounts from $1,950 to $3,000. The credit is only available to the original purchaser of a new, qualifying vehicle.

Tax Credit Update
Customers who purchase a Ford or Mercury brand hybrid by March 31, 2009 will remain eligible for the full tax credit amounts. Beginning April 1, 2009 customers who purchase a hybrid will only be able to claim a partial tax credit as described in the table above.

Source: Autoblog

“The new Ford Fusion Hybrid not only significantly exceeds the competition but also embodies Ford’s 100 percent commitment to fuel efficiency leadership, quality, innovation and advanced technology,” said Derrick Kuzak, group vice president, Global Product Development. “The Ford team set the bar high – to develop America’s most fuel efficient mid-size sedan – and that’s what they delivered.”

The 2010 Ford Fusion’s final fuel economy certification was completed this week at Ford’s testing laboratories in Allen Park, Mich., and the vehicle will carry an EPA label of 41 mpg for city driving and 36 mpg on the highway when it goes on sale this spring. The Fusion Hybrid, which beats even the much smaller Honda Civic hybrid by 1 mpg in city driving, can travel more than 700 miles on a single tank of gas.

To deliver the class leading fuel economy performance, Ford’s engineers spent the past three years developing in-house the vehicle’s next-generation hybrid propulsion system. It allows the Fusion and Mercury Milan hybrid to travel up to 47 miles per hour in pure electric mode, faster than the Toyota Camry and all other hybrids currently on the road. In addition, the system’s Advanced Intake Variable Cam Timing allows the Fusion and Milan hybrids to more seamlessly transition from gas to electric mode and vice-versa.

“The Fusion Hybrid’s ability to run at a much higher speed in electric mode allows drivers to maximize fuel efficiently in many driving situations,” said Praveen Cherian, Fusion Hybrid program leader. “For example, this would allow drivers to travel around their subdivision and parking areas in all-electric mode.”

Fusion’s advanced hybrid system features:

• Smaller, lighter nickel-metal hydride battery, which produces 20 percent more power than Ford’s previous hybrid system. The battery’s improved chemistry allows it to be run at a higher temperature and cooled using cabin air.
• New 2.5-liter 4-cylinder engine (155 horsepower / 136 lb.-ft. of torque), which is mated to an electronically controlled continuously variable transmission.
• Enhanced electronic throttle control, which reduces airflow on shutdowns, reducing fueling needs on restarts.
• Smart climate control system, which monitors cabin temperature and only runs the gas engine as needed to heat the cabin. It also includes an electric air conditioning compressor to further minimize engine use.
• Regenerative brake system, which captures the energy normally lost through friction in braking and stores it. Nearly 94 percent energy recovery is achieved by delivering full regenerative braking, which means only 6 percent of braking is through traditional friction brakes

SmartGauge Teaches Eco-Driving
The new Fusion Hybrid literally teaches drivers how to make the most out of their vehicle, thanks to Ford’s SmartGauge with EcoGuide. SmartGauge is a unique instrument cluster that helps coach drivers on how to optimize the performance of their hybrid.

SmartGauge with EcoGuide features two, high-resolution, full-color liquid crystal display screens on either side of the vehicle’s speedometer. The screens can be configured to show different levels of driver information, including fuel and battery power levels, and average and instant miles-per-gallon.

When set in tutorial mode, the instrument panel “grows” leaves and vines on-screen to reward fuel-efficient driving. The more leaves and vines that appear, the more efficient the driving behavior is and the more fuel is being saved. In some recent tests, automotive journalists have reported exceeding 50 mpg with the Fusion Hybrid.

The Ford Fusion Hybrid also is distinct on the outside with Ford’s “road and leaf” badges on both sides and the rear, unique 17-inch, eight-spoke wheels, and a unique engine cover. On the inside, Fusion Hybrid features eco-friendly seat fabric made from post-industrial 100 percent recycled materials and a standard 110-volt power outlet.

Fusion Gasoline Model Also a Fuel Leader
In addition to the hybrid, Fusion will be offered with three fuel-efficient gasoline engines – the Duratec 2.5-liter I-4 and enhanced 3.0-liter flex-fuel V-6 and 3.5-liter V-6 Duratec engines. Fusions equipped with the 2.5-liter I-4 engine are expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry. The new Fusion will be building off the strong quality reputation of the current model, which has gained important third-party accolades, and will offer class-exclusive features, including Ford SYNC™, SIRIUS® TravelLink™, BLIS™ (Blind Spot Information System) with Cross Traffic Alert and Sony-branded audio.

Now, the Detroit News reports that a four-cylinder EcoBoost is likely to be available in the Fusion sometime in 2010, but Ford spokesperson Said Deep says it’s too early to speculate on displacements. Offering the 2.0-liter EcoBoost engine in both the Fusion and possibly the next evolution of the Explorer would do wonders for Ford’s CAFE ratings, but according to our own sources, don’t expect the new mill to make it to market until 2011.